Another Business Shoot..

The current economic situation has hit many of us on two fronts. On the one hand, couples are spending less on their weddings than in previous years, yet as more people get laid off, there seems to be a swell in brand-new wedding videographers.

You can either lower your rates and work for minimum wage or less, or you can modify your business model. We've choosen the latter and have gone after businesses whose websites could benefit from video or better quality video.

One of those businesses we contacted was selling an instructional video from their website. They had a sample video posted that was obviously shot by an amateur with a consumer camera, on-camera microphone and untrained voice as narrator.

They responded to my email by telephoning and we had a fruitful discussion about how their current video was limiting their sales potential and how we could improve things. The next day, they paid our deposit through our website's PayPal form.

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