Focus on "Location"
In recent months, Google has already begun placing a great deal more emphasis on location than it has in the past. For example, last month, the search engine added a new search option to its list, called "nearby." This lets users filter their results based on either their default location or a custom one.
If you haven't SEO'd your website for "location", this might be a good time to do so.
The Home For Professional Wedding Videographers
Wedding Video Done Right is here to support professional wedding videographers, whether seasoned veterans or brand new to the business.
Be sure to check out our articles, tutorials and wedding videographer message boards, and check them frequently. Better still, give back to the industry by contributing. Send us articles, how-to's, photos, videos, post on our boards and do what you can. We are looking for editors and authors who want to contribute regularly. Contact Hank Castello for info.
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From "TheWeddingReport.com"
Brides' vendors-seeking tools - TheWeddingReport.com
- Internet search engines
- Local Internet wedding websites
- Local magazines
- National Internet wedding websites
- National magazines
- Bridal show or event
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Written by Administrator
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Wednesday, 01 September 2010 08:45 |
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HOW TO DIFFERENTIATE YOUR BUSINESS AND RISE ABOVE THE CROWD
If what we mean by this is that we want to charge higher prices because we deliver a service that is well above the level of the competition, then what it takes to accomplish this is several things -
- There must be a large enough pool of prospects capable and potentially willing to pay your price
- Your branding must suceed in creating, in the minds of your prospects, the image of quality service and a highly valued product
- Marketing must be professional and in line with your branding
- Your product must, upon careful inspection, indeed rise to the level you are promising
PROSPECTS
Depression / Recession, whatever you want to call it, times are tough, no doubt. But there will always be those seemingly untouched by hardship, those who are ready and willing to pay for the best. The question is, are there enough of these people in your area and can you reach that market?
A little demographics study, should answer that question. There are governmental and other sources that show the percentage of people by income grouping and locale. Also, TheWeddingReport.com offers valuable demographic information, probably all you will ever need, geared for the wedding industry.
I can't overstate the importance of understanding your area's demographics. If there are few high-rollers in your area, yet already several companies are positioning themselves for this market, you'll have a big battle ahead of you, while you slug it out with the competition for comparitively few customers.
It's a bit like fishing. If you're fishing for monster bass in a catfish pond, you'll be eating fewer meals!
BRANDING
Few business people understand the true meaning of the term "branding". It is much more than your logo, or the color scheme of your website. Branding includes the way you answer your phone; the way you dress; the way you handle client communications - essentially everything you do in the name of your business.
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Last Updated on Wednesday, 01 September 2010 08:53 |
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A Few Things To Remember
Here's one simple trick to help you remember the technical basics of shooting a wedding or event video.. Learn more...
You've probably got a few tips to offer also. Send us the username and password you want to use and we'll get you registered in our forums!
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Your Storefront
 As a wedding videographer, your website is your "storefront". Your website arguably has more to do with how much business you get, than any other factor.
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Whether you want to take your business to the next level, or give a little back to your choosen field by helping others, WVDR is the place to be.
